The 2021 RCGD Global Design contest will champion digitally designed; sustainability produced; fashion that transforms moment to movement whilst kickstarting the careers of fashion’s next generation.
LONDON, 30th July, 2021 - Red Carpet Green Dress™ (RCGD) launches the 2021 RCGD Global Design Contest in partnership with TENCEL™ and CLO. Founded by leading environmentalist Suzy Amis Cameron over a decade ago, the international design contest is open to talented designers over the age of 21. Enabling design talent all over the world to enter the prestigious competition, alongside established designers looking to begin or extend their sustainable journey, the 2021 contest is open to anyone with an interest or passion for sustainability.
With a focus on sustainable textile innovations with the TENCEL™ brand, designers can submit their application through rcgdglobal.com from 30th of July until 23rd of August 2021. The winners will be selected by an international panel of design experts. The winning designs' construction will take place this fall and will be created as one-of-a-kind pieces in CLO’s cutting-edge true-to-life 3D garment simulation software. Created from world leading TENCEL™ branded fibers - botanic in origin and biodegradable - each sustainable piece will be worn by a RCGD ambassador from the world of fashion and media to this year's RCGD Event. Attended physically and powerfully brought to life digitally with CLO software to an audience of the world’s most passionate sustainability voices, this year's event will showcase the power of sustainable design using fabrics made with TENCEL™ fibers or TENCEL™ Luxe filament with a spotlight on the key environmental themes such as regeneration, circularity and decarbonisation.
Alongside the exhibition opportunity, access to RCGD’s network of sustainability pioneers and talents, the contest prize for the design contest will include a business mentorship, monetary prize and partner goodies.
The 2021 RCGD Event in partnership with TENCEL™ and CLO will also finally present the 2020 contest winning designs by Sanah Sharma Mehra (Chennai, India) and Jasmine Kelly Rutherford (New York, USA) after the postponement of the RCGD Pre-Oscars Event in early 2021 to comply with global COVID-19 safety protocols.
The campaign is working proudly in partnership with TENCEL™, the textile specialty brand under The Lenzing Group, covering textile specialty product fiber offerings for the red carpet, everyday apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. TENCEL™ branded modal and lyocell fibers and TENCEL™ Luxe lyocell filament yarns are produced via environmentally responsible production processes and are compostable and biodegradable, thus can fully revert back to nature.
RCGD is also working proudly with CLO, the market-leading 3D garment design software that allows apparel designers and brands to easily and accurately construct digital garments. With its user-friendly workflow and state-of-the-art cloth simulation algorithm, CLO provides brands with the ability to instantly see t